20 Small Gym Website Examples: Independent Gyms and Studios
By MarketingToolsProHub Editorial Team | Last updated: | 14 min read
What do good small gym websites have in common?
Good small gym websites make the first step obvious. Of the 20 independent gyms and studios we checked on 24 October 2026, 16 led with a trial, intro offer, pass or intro session, 17 linked to a schedule or booking page, and 12 showed a phone number. Below are the sites, grouped by type.
- Every example is an independent gym or studio, not a national chain. Some run two to five sites in one city or region, and we say so where their own site does.
- We describe each business in its own words, so you'll see "CrossFit gym", "bouldering gym", "boutique fitness & wellness" and "club de boxe" rather than one label.
- Trials and intro offers take many forms: a free intro, a 7-day or 14-day trial, a few classes for a set price, a week pass or a free intake.
- Five of the sites run on, or check out through, PushPress; others name Momence, PunchPass, MySports, Approach or Smartwaiver for booking, passes, member logins or waivers.
- We recorded what each home page shows. Nothing here measures which design wins more members.
Which features do these small gym websites share?
By "small" we mean independent gyms and studios with up to five sites: many of the examples below have a single location, and some run two to five in one city or region.
A clear first step, a schedule and a way to get in touch. Across the 20 sites below, the same few building blocks came up again and again, whatever the size of the gym.
- A first-step offer. 16 of the 20 led with a free trial, a paid intro offer, a day or week pass, an intro class or a free intake session.
- A schedule, timetable or booking page. 17 linked to one from the home page; one of the other three sold passes and memberships online instead.
- Prices. Eight showed a price on the home page (an intro offer or a membership), and three more linked to a prices or rates page. One put pricing behind a request form.
- People. Eight introduced their coaches, teachers, trainers or owner.
- Contact and location. 12 showed a phone number; many gave a street address, opening hours or a directions link.
- Extras. Gift cards, online waivers, a branded members app or an online shop appeared on several sites.
These are the parts our gym website design service builds around your gym software. For the full page-by-page list, see our checklist of what a gym website should include.
How we chose them: we started from published gym and studio website roundups, kept only independent businesses in the US, Canada, the UK, Europe and Australia, and left out national and international chains. We opened each home page on 24 October 2026 and recorded its content and links. We didn't test the layouts on a phone or complete a booking, so open the ones you like on your own phone.
Which CrossFit, strength and climbing gym websites are worth a look?
Examples last checked: . Websites change often, so features may differ when you visit.
Seven gyms built around coached classes, open training or climbing, from Colorado to Victoria, Australia.
CrossFit and strength
- Renegade Athletics, Denver, Colorado ("CrossFit Gym in Denver, CO"). Seen: a free 2-class trial button; schedule and coaches pages; a tap-to-call number, the address and a Google Maps directions link; a Pricing menu item that opens a request form rather than a price list. The footer says the site is built by PushPress. Takeaway: if you won't publish prices, at least make the request one tap from the menu.
- Ethos Athletic Club, Charleston, South Carolina (athletic club). Seen: "Join the Club" and Join buttons that lead to membership plans; a schedule page; a coaches and trainers page; a phone number, the address and full opening hours. Takeaway: put the hours on the home page for a gym people visit outside class times.
- PRVN HQ, Nashville, Tennessee ("CrossFit Gym in Nashville, TN", with HYROX classes in its menu). Seen: a "Try out 7 days for $7" offer that opens a PushPress plans page; schedule and coaches pages; tap-to-call and a directions link. Takeaway: a low-price trial with a clear length is easy to understand at a glance.
- CrossFit Vernon, Vernon, British Columbia ("CrossFit Gym in Vernon, BC"). Seen: a "Schedule Your Free Intro" button; a schedule page on a PushPress-built site; a coaches page; tap-to-call, the address and a directions link. Takeaway: the free intro with a coach is a common first step for boxes; our CrossFit website guide shows how to explain it.
- Wolfe Den CrossFit, Mornington and Dromana, Victoria, Australia ("Mornington Peninsula's 24/7 training facility now in two locations"). Seen: a "Book a trial" button; a schedule page on a PushPress-built site; a "24/7 Unlimited Gym Access" section; a tap-to-call number. Takeaway: if you offer round-the-clock access, give it its own heading so it isn't lost among the classes.
Climbing and open gym
- Tomo Bouldering Club, Portland, Oregon ("Portland's newest bouldering gym"). Seen: "Take an Intro Class" and "Get a Day Pass" buttons side by side; an online waiver through Approach; coaching and calendar pages; phone, address and daily hours. Takeaway: two first steps (a class or a day pass) suit people with different confidence levels.
- Nosotros Climbing + Weights, Lakewood, Ohio ("Nosotros Rock Climbing Gym"). Seen: a "Start slow" week-pass offer; online purchase of memberships, day and week passes and gift cards; 24/7 membership options; an online waiver through Smartwaiver; phone, address and hours. Takeaway: let people sign the waiver before they arrive, so the first visit starts faster.
Which boutique fitness studio websites stand out?
Six class-based studios and training clubs, several of them small local brands with two to four sites in one city.
- Harlem Cycle, New York and Newark, New Jersey (three studios: two in Harlem and one in Newark). Seen: a "New riders: Get 4 classes for $49" offer; View Schedule and Book a Class links; online class packages and gift cards; the addresses of all three studios. Takeaway: name the offer for the person it's meant for ("new riders") so regulars don't wonder whether it applies to them.
- KXU, Knightsbridge, London, UK ("boutique fitness & wellness", according to its about page). Seen: a "3 classes for just £45" intro offer; a class timetable and a Book a Class button; a coaches page; phone, address and opening hours. Takeaway: a small class bundle lets newcomers try more than one class type before they commit.
- Studio Athletique Locomotion, Montreal, Quebec ("studio athlétique fondé sur les sciences", a science-based athletic studio, in French). Seen: a 21-day trial button marked "quantité limitée" (limited availability); a class timetable page; separate booking links for signature classes, yoga and Pilates, and open training. Takeaway: if you sell different kinds of sessions, a separate booking link for each saves people hunting through one long schedule.
- AirSpace Bodyweight Aerial Fitness, Leederville, Perth, Western Australia ("Aerial Fitness Studio in Leederville"). Seen: a 14-day trial of unlimited group classes; Get Started buttons that open PushPress plans; a schedule page; links to its members app on the App Store and Google Play; tap-to-call and a directions link. Takeaway: link your members app from the site so new joiners find the right one.
- Saints & Stars, Amsterdam, Netherlands ("a next-level gym where luxury meets high-performance training, wellness, and recovery", across four Amsterdam clubs). Seen: a "4 weeks for €1" offer; a Start Now registration button; a Book a Workout page; a trainers page; a first-timer page. Takeaway: a page just for first-timers answers the nervous questions without cluttering the home page.
- Fitlab, Enschede, Netherlands ("een studio voor persoonlijke training", a personal training studio, with several locations in the city). Seen: repeated "Plan je intake" (book your intake) buttons, with an FAQ saying the intake is without obligation; links to its app on the App Store and Google Play; location pages; an FAQ and a reviews section. Takeaway: for one-to-one training, a no-obligation intake is a gentler first step than a membership form.
For more on how class studios lay out pricing and booking, see our guide to boutique fitness studio website design.
Which yoga, Pilates and combat sports websites are good examples?
Seven more independents: two yoga studios, two Pilates studios and three boxing or martial arts gyms.
Yoga and Pilates
- Yoga on the Lane, Dalston, London, UK ("East London's most welcoming yoga space"). Seen: "Schedule & Book" in the menu and a Book Online link to its schedule; teachers and prices pages; an on-demand monthly subscription for online yoga; the studio address. Takeaway: separate prices and teachers pages keep the home page short.
- Unplugged Yoga, Ashgrove, Brisbane, Queensland (yoga studio). Seen: a "14 Days for $44" intro offer (Australian dollars); passes bought online through PunchPass; a "Timetable and Pricing" page; tap-to-call and a street address. Takeaway: putting the timetable and prices on one page answers "when" and "how much" together.
- LifeBody, Barnes, London, UK ("Classical Pilates taught properly"). Seen: a "Book your free intro" button for a complimentary one-to-one session included with class packages; booking through Momence; prices for 10, 20 and 30 sessions (£240, £440 and £600) and for online classes (£30 a month or £300 a year); online sign-up and gift cards. Takeaway: a clear price ladder lets people work out the cost per class themselves.
- Good Times Pilates, Melbourne, Victoria (four reformer Pilates studios: Fitzroy, Northcote, Brunswick and Richmond; "a come-as-you-are community-focused studio"). Seen: a "First Time Teaser" of 4 classes in 2 weeks for $69 (Australian dollars); a timetable page and a "Book a class" prompt; a studios page with a page for each location; an online shop. Takeaway: with several sites, a page per location gives each one its own address and directions.
Our guides to yoga studio websites and Pilates studio website design go further on schedules for beginners and reformer booking.
Boxing and martial arts
- Knockout Fitness, Nashville, Tennessee ("Nashville's original boxing gym since 1995"). Seen: a "Meet Frank Wood" owner and coach bio; "Text or Call" with a phone number; a training rates page; gift cards sold through Square; the street address. Takeaway: if the owner coaches, put their story up front.
- Fenriz Gym, Kreuzberg, Berlin, Germany ("Das Gym für MMA, Muay Thai und BJJ in Berlin", the gym for MMA, Muay Thai and BJJ). Seen: a free trial ("Probetraining") button; a class timetable ("Kursplan"); a member login and registration through MySports; a prices page; the address and opening hours. Takeaway: a plain "free trial" button in your visitors' language needs no explanation.
- Temple Noble Art, Paris, France (a "club de boxe", boxing club, with five clubs in Paris). Seen: membership prices on the page (160 € a month for classes at all five clubs, or 50 € a month for non-contact classes); "Réserver un cours" and "Devenir membre" buttons; a timetable page for the clubs; a Calendly link to book a phone call; the address of each club and opening hours. Takeaway: offering a booked phone call helps people who want to talk before they join.
Our martial arts website guide covers trial classes and kids' pages for combat sports gyms.
How do the 20 small gym websites compare side by side?
The main differences are the first step each gym offers and how much it says about price. The table shows only what we saw on each home page on 24 October 2026; a dash means we didn't see it there, not that the gym doesn't offer it.
| Gym or studio | Where | First step shown | Schedule or booking | Prices on the site | Phone shown | Software named |
|---|---|---|---|---|---|---|
| Renegade Athletics | US | Free 2-class trial | Schedule page | Request form | Yes | PushPress (site) |
| Ethos Athletic Club | US | Join the Club | Schedule page | – | Yes | – |
| PRVN HQ | US | 7 days for $7 | Schedule page | Intro offer | Yes | PushPress (checkout) |
| CrossFit Vernon | Canada | Free intro | Schedule page | – | Yes | PushPress (site) |
| Wolfe Den CrossFit | Australia | Book a trial | Schedule page | – | Yes | PushPress (site) |
| Tomo Bouldering Club | US | Intro class or day pass | Calendar page | – | Yes | Approach (waiver) |
| Nosotros | US | Week pass | Online pass and membership sales | – | Yes | Smartwaiver (waiver) |
| Harlem Cycle | US | 4 classes for $49 | Schedule and Book a Class | Intro offer | – | – |
| KXU | UK | 3 classes for £45 | Timetable and Book a Class | Intro offer | Yes | – |
| Studio Athletique Locomotion | Canada | 21-day trial | Timetable and separate booking links | – | Yes | – |
| AirSpace | Australia | 14-day trial | Schedule page | – | Yes | PushPress (checkout); members app |
| Saints & Stars | Netherlands | 4 weeks for €1 | Book a Workout page | Intro offer | – | – |
| Fitlab | Netherlands | No-obligation intake | – | – | – | Members app |
| Yoga on the Lane | UK | – | Schedule & Book | Prices page | – | – |
| Unplugged Yoga | Australia | 14 days for $44 (AUD) | Timetable page | Intro offer; timetable and pricing page | Yes | PunchPass (passes) |
| LifeBody | UK | Free intro session | Booking via Momence | Packages and online plans | – | Momence |
| Good Times Pilates | Australia | 4 classes in 2 weeks for $69 (AUD) | Timetable page | Intro offer | – | – |
| Knockout Fitness | US | – | – | Training rates page | Yes (text or call) | Square (gift cards) |
| Fenriz Gym | Germany | Free trial | Kursplan (timetable) | Prices page | – | MySports (members) |
| Temple Noble Art | France | Book a class or a phone call | Timetable page | Monthly memberships | – | Calendly (phone call) |
Five sites ran on PushPress or sent visitors to a PushPress checkout; the rest used other tools or named none. Which software suits you depends on how you sell classes, not on how the site looks. Our comparison of website builders, gym software sites and custom sites covers the trade-offs, and our Mindbody integration guide explains how schedule widgets fit into a page.
What can you copy from these examples for your own gym website?
Copy the structure, not the look. Work through this list on your own phone, then brief your designer with two or three examples you liked.
- Pick one first step and repeat it. A free intro, a short trial, a class bundle or a day pass, with the same wording on every page. Our free trial landing page template sets out the page that button should open.
- Say what the offer includes and how long it lasts, as PRVN HQ ("7 days"), KXU ("3 classes") and Good Times Pilates ("4 classes in 2 weeks") do.
- Link the schedule from the menu, and if you sell different kinds of sessions, give each its own booking link, as Studio Athletique Locomotion does.
- Decide how open to be about price. A price list (LifeBody, Temple Noble Art), a prices page (Fenriz Gym, Yoga on the Lane) or a request form (Renegade Athletics) are all choices we saw; whichever you pick, make it one tap away.
- Show the people. A coaches or teachers page, or an owner bio like Knockout Fitness's, helps a newcomer picture the first session.
- Make contact easy. Tap-to-call, a text option, the address with a directions link and your opening hours. Keep them identical to your Google Business Profile: Google says local results are mainly based on relevance, distance and popularity, and complete, accurate details help.
- Move paperwork online. Waivers (Tomo, Nosotros), gift cards and member app links all save time at the front desk.
- Keep it readable. Clear text contrast, alt text on the main photos and a schedule that reads on a small screen are good general practice; this isn't a compliance check.
If your current site misses several of these, our guide to the signs a gym website needs a redesign helps you decide between a fix and a rebuild.
What does a small gym website like these cost?
With us, a custom gym or studio website with your gym software's schedule and sign-up embedded is our Custom Business Website, from $5,000. With a booking flow built into the site, it's our Website + Booking System, from $7,500; a larger custom system is from $10,000+. You get a fixed written quote after a free discovery call, it typically takes around 2 months, and you own the website, code, domain and content once paid. You get 2 rounds of revisions and 2 months of free support; maintenance is from $500/month.
These are approximate figures based on published pricing at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
If your gym software already handles booking and payments, a do-it-yourself website builder can be a cheaper starting point. Website Builder Expert reports US prices in 2026 of about $17 to $39 a month for Wix, billed annually (Light to Business) and about $19 to $49 a month for Squarespace (Basic to Plus). Our breakdown of small business website costs sets builders against freelancers and agencies over three years.
For gym-specific figures, including published gym software prices, see our gym website cost breakdown.
See it in action. Our demo Forge Athletics gym website shows coached strength and conditioning classes, a free first session coached one-to-one, coach profiles and membership options on a phone. It's a demo we built, not a client project.
Frequently asked questions
Summary
The 20 small gym website examples above share a simple pattern: one first step repeated across the page, a schedule one tap away, a clear stance on price, the coaches, and easy contact details. Copy the structure, use your own photos and words, and test the path from home page to booking on a phone.
See how your current site compares with our free gym website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them.
- Renegade Athletics: official website (checked 24 October 2026)
- Ethos Athletic Club: official website (checked 24 October 2026)
- PRVN HQ: official website (checked 24 October 2026)
- CrossFit Vernon: official website (checked 24 October 2026)
- Wolfe Den CrossFit: official website (checked 24 October 2026)
- Tomo Bouldering Club: official website (checked 24 October 2026)
- Nosotros Climbing + Weights: official website (checked 24 October 2026)
- Harlem Cycle: official website (checked 24 October 2026)
- KXU: official website (checked 24 October 2026)
- KXU: about page (checked 24 October 2026)
- Studio Athletique Locomotion: official website (Montreal address in the footer and on its contact page; checked 25 October 2026)
- AirSpace Bodyweight Aerial Fitness: official website (checked 24 October 2026)
- Saints & Stars: official website, English version (checked 24 October 2026)
- Fitlab: official website (checked 24 October 2026)
- Yoga on the Lane: official website (checked 24 October 2026)
- Unplugged Yoga: official website (checked 24 October 2026)
- LifeBody: official website (prices in GBP, checked 24 October 2026)
- Good Times Pilates: official website (checked 24 October 2026)
- Knockout Fitness: official website (checked 24 October 2026)
- Fenriz Gym: official website (checked 24 October 2026)
- Temple Noble Art: official website (prices in EUR, checked 24 October 2026)
- Google Business Profile Help: tips to improve your local ranking (checked 24 October 2026)
- Website Builder Expert: Wix pricing (US prices, third-party, updated 15 September 2026, checked 23 October 2026)
- Website Builder Expert: Squarespace pricing (US prices, third-party, updated 28 August 2026, checked 23 October 2026)