CrossFit Website Guide: What Your Box Site Needs
By MarketingToolsProHub Editorial Team | Last updated: | 6 min read
What should a CrossFit website include?
A CrossFit website should get a newcomer to book a free intro with a coach, explain your on-ramp or foundations programme, and show the schedule, coaches and memberships clearly on a phone. Use only the affiliate name CrossFit has licensed to you, and keep daily workouts and scores in your members' app.
- One main action: "Book a free intro", repeated on every page.
- A "Start here" page that explains the on-ramp from intro to foundations to classes.
- Naming: CrossFit's affiliate FAQ says your affiliate name must be approved and its logos need permission.
- The daily workout and scores belong in the member app; the website wins new members.
- Software such as PushPress (free plan; Pro $159 a month) handles the schedule and sign-up you embed.
What pages does a CrossFit box website need?
| Page | What it answers | How to check it |
|---|---|---|
| Home | Is this for someone like me, and how do I start? | "Book a free intro" visible without scrolling |
| Start here | What happens in the intro and the on-ramp | Numbered steps, with how long each takes |
| Schedule | When classes and open gym run | Live from your gym software |
| Memberships | What a month costs and what's included | Prices on the page, with how to cancel or pause |
| Coaches | Who coaches, and their experience | Real photos and their credentials, accurately named |
| Other programmes | Kids, teens, nutrition, competition or older adults | One page each, if you run them |
| Contact | Where you are, parking, drop-ins | Map link, tap-to-call or WhatsApp |
For box websites we design around your gym software, see our gym website design page. Our gym website checklist covers timetables and coach pages in more depth.
How does a CrossFit website turn visitors into members?
By making the free intro the obvious first step and explaining what comes after it. Most people who visit a box website are nervous about being unfit or getting hurt; a clear on-ramp answers that.
| Step | What the website says | What to track |
|---|---|---|
| 1. Free intro | A short chat and movement session with a coach; no experience needed | Intro bookings from the website |
| 2. On-ramp or foundations | How many sessions, what they cover, the price | Intros who start the on-ramp |
| 3. Group classes | Scaled to each person; what a class looks like | On-ramp finishers who join |
| 4. Membership | Options and how to change or pause them | Members after three months |
Follow up every intro request quickly; our guide to automated gym lead follow-up sets out the messages, and our guide to trial offers compares free intros, trials and day passes.
What are the rules on using the CrossFit name on your website?
They come from CrossFit and your affiliate agreement, so check both before you choose a domain or a logo. This is general information, not legal advice. CrossFit's affiliate FAQ says:
- your affiliate name must be approved by CrossFit, LLC;
- you may own a domain containing "CrossFit", but using the word in it without a licence is unlicensed and CrossFit can force you to give it up, and CrossFit only acknowledges the URL of the name you've licensed;
- logos and slogans associated with CrossFit, LLC or CrossFit.com may not be used without prior permission;
- only CrossFit, LLC can credential CrossFit trainers, so describe coaches' CrossFit credentials exactly as issued.
If you ever leave the affiliate programme, a domain and brand that don't depend on the CrossFit name make the move easier.
Should the daily workout go on the website or in the app?
In the app, for members; on the website, only as an occasional, written-up example. Members check the workout and log scores in your gym software's app, and a daily website post with just the workout tells newcomers little.
Many gym platforms include programming: PushPress's plans include basic workout programming, and SugarWOD is priced by the number of registered athletes. On the website, a short weekly post explaining a workout and how beginners scale it does more for new members and for search.
Which gym software works with a CrossFit website?
Most box software embeds its schedule and sign-up on your own site, and some include a website. Compare how the intro booking works on a phone.
| Software | Published pricing | Website notes |
|---|---|---|
| PushPress | Free ($0 a month, card processing 4.99% + 30¢); Pro $159 and Max $229 a month | Members app for class booking; events with waivers |
| Wodify | Three plans on its pricing page, with a time-limited offer when checked | Its top plan (Ultimate) includes a custom website |
| SugarWOD | Priced by registered athletes | Workout tracking and community, alongside your booking software |
Test the page with the schedule embedded: Google's guidance is for the main content to appear within 2.5 seconds. Our comparison of website builders, gym software websites and custom sites covers the trade-offs.
What are common CrossFit website mistakes?
- Only competition photos, which tell beginners the box isn't for them. Show real members at every level.
- No prices, so people assume the worst.
- A homepage full of the daily workout instead of how to start.
- Coach bios with abbreviations and no explanation.
- A Google Business Profile that doesn't match the site. Google bases local results mainly on relevance, distance and popularity, so keep it complete and current.
Our guide to the signs your gym website needs a redesign helps you decide between a fix and a rebuild.
What does a CrossFit website cost?
Your gym software is a monthly cost and may include a website; otherwise you use a builder or have one built. Our guide to gym website costs compares the options.
With us, a custom box website with your gym software's schedule and sign-up embedded is our Custom Business Website, from $5,000; with a booking flow built into the site, it's our Website + Booking System, from $7,500. You get a fixed written quote after a free discovery call, and you own the website, domain and content once paid.
These are approximate figures based on published pricing and industry reports at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
See it in action. Our demo Forge Athletics gym website shows coached strength and conditioning classes, a free first session coached one-to-one, coach profiles and membership options on a phone. It's a demo we built, not a client project. Check your current site with our free gym website grader.
Frequently asked questions
Summary
A CrossFit website should make the free intro the obvious first step, explain the on-ramp, and show the schedule, coaches and prices on a phone. Follow CrossFit's affiliate rules on names, domains and logos, keep the daily workout in the member app, and embed your gym software's booking.
Check your current site with our free gym website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them. This article is general information, not legal or tax advice.