Fitness Studio Website Design: A Boutique Studio Guide
By MarketingToolsProHub Editorial Team | Last updated: | 6 min read
What makes good fitness studio website design?
Good fitness studio website design gets a first-timer from your homepage to a booked intro class in a few taps on a phone. Show the intro offer, the timetable, your prices and what a first class is like, with your booking software built into your own pages rather than sending people somewhere else.
- First screen on a phone: what you teach, where you are, the intro offer and a "Book your first class" button.
- Prices as a simple ladder: intro offer, drop-in, class packs, memberships and privates.
- Booking comes from your studio software, for example Mindbody from $79 a month per location in the US (Starter) or PushPress, which has a free plan.
- A first-class page answers what to bring, when to arrive, waitlists and the late-cancel rule.
- Every class type, coach and location gets its own page, so people searching for it can find it.
What pages does a fitness studio website need?
A boutique studio (cycling, HIIT, barre, boxing fitness, strength or a mix) needs fewer pages than a big gym, but each one has to answer a first-timer's question quickly.
| Page | What it answers | How to check it |
|---|---|---|
| Home | What you teach, where, and how to start | Intro offer and booking button visible without scrolling |
| Timetable | When the next class runs and whether there's space | Live from your booking software, filterable by class type |
| Pricing | What a first visit and a regular month cost | Every option on one page, not only in the booking app |
| Class types | What each class is like and who it suits | One page per class type, with its level and length |
| First class | What to bring, when to arrive, what happens | Linked from the booking confirmation |
| Coaches | Who teaches, and their background | Real photos and the classes each one teaches |
| Location and contact | How to get there, parking, opening hours | A map link and tap-to-call or WhatsApp |
Our gym website checklist covers timetables and memberships in more depth. For studio sites we design, see our gym and fitness studio websites page.
How should a boutique studio show its prices?
As a ladder, on one page, in the order a new client meets them. Studio pricing has more options than gym pricing, and hiding it inside the booking app makes people leave to compare elsewhere.
| Step | What to show | Common question to answer next to it |
|---|---|---|
| Intro offer | Price, what's included, how long it lasts | Can I use it for any class? |
| Drop-in | Single class price | Do I need to book ahead? |
| Class packs | Pack sizes, price and expiry | Can I share or pause a pack? |
| Memberships | Monthly price, classes included, commitment | How do I cancel or freeze? |
| Privates | Session price or "from" price | Can I book a session with a friend? |
Put the intro offer first and link each "Buy" button straight to that option in your booking software. Our guide to trial offers for gyms compares free trials, paid intro offers and tours.
Which booking software works with a studio website?
Most studio software lets you embed its timetable and sign-up on your own site, so the choice is about how well that embed works on a phone and what the software costs.
| Software | Published starting price | Website notes |
|---|---|---|
| Mindbody | $79 a month per location in the US (Starter) | Includes a website with a booking widget |
| PushPress | Free ($0 a month, card processing 4.99% + 30¢); Pro $159 and Max $229 a month | Members app for class booking |
| Arketa | Listed as $49 a month billed annually (Individual, one team member), currency not stated by the vendor; studio plans priced on request | Embeddable booking widgets; branded website on its top studio plan |
| Momence | No published price; quoted after a call | Ask how its schedule embeds on your site |
Widgets load from the software company's servers, so test the timetable page with them in place: Google's guidance is for the main content to appear within 2.5 seconds. Our guide to Mindbody website integration explains widgets versus the API, and our comparison of website builders, gym software websites and custom sites covers the trade-offs.
What should first-timers read before they book?
Everything that makes a first visit feel less risky. Nervous first-timers are the people a boutique studio most needs to win, and they read more than regulars do.
- Class descriptions: intensity, length, level and who it suits, written in plain words.
- What to bring and wear: shoes, towels, water, and anything you provide.
- When to arrive: how early, where to park, how to check in.
- Waitlists: how they work and when people are told they have a spot.
- Late-cancel and no-show rules: stated before they pay, not discovered after.
- Waivers and forms: signed online before the first class, if your software supports it.
Link this page from the booking confirmation email as well as the menu.
How do fitness studios get found in local search?
Through Google Business Profile first, then pages that match what people search for. Google says local results are mainly based on relevance, distance and popularity, so keep your profile complete (categories, hours, photos, booking link) and matching the website exactly.
- Give each class type its own page ("spin classes in [area]", "barre classes in [area]").
- With several locations, give each one its own page with its timetable, address and coaches.
- Ask happy clients for reviews after their first month, not after their first class.
Our gym website checklist covers the local search basics.
What are common fitness studio website mistakes?
- A full-screen video on the homepage, and no intro offer or booking button until the third scroll.
- Prices only inside the booking app.
- Class names that mean something to members ("Burn 45") but nothing to first-timers.
- Stock photos instead of your room, your coaches and real classes.
- Every "Book" button sending people to the software's own site, where your branding disappears.
- No way to ask a question before booking; a WhatsApp button helps here.
If several of these sound familiar, our guide to the signs your gym website needs a redesign helps you decide between a fix and a rebuild.
What does a fitness studio website cost?
Your studio software is a separate monthly cost; the website is either included in it, built with a website builder, or built for you. Our guide to what a gym website costs compares all three.
With us, a custom studio website with your booking software's widgets embedded is our Custom Business Website, from $5,000. With a booking flow built into the site, it's our Website + Booking System, from $7,500. You get a fixed written quote after a free discovery call, pay an advance deposit and then milestone payments, and own the website once paid. A build typically takes around 2 months, with 2 rounds of revisions and 2 months of free support.
These are approximate figures based on published pricing and industry reports at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
See it in action. Our demo Forge Athletics gym website shows small-group classes capped at a set size, a weekly timetable, three membership tiers and a "Book your first session" form on a phone. It's a demo we built, not a client project. Check your current site with our free gym website grader.
Frequently asked questions
Summary
Good fitness studio website design puts the intro offer, timetable and prices on the first screen of a phone, explains every class and the first visit in plain words, and embeds your booking software so people book without leaving your site. Compare software on how it embeds and what it costs, from free plans to Mindbody's $79 Starter plan in the US.
Check your current site with our free gym website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them. This article is general information, not legal or tax advice.
- Mindbody: new Mindbody pricing in the US (checked 12 October 2026)
- PushPress: pricing, in USD (checked 12 October 2026)
- Arketa: pricing (checked 12 October 2026)
- Momence: pricing (no published prices; checked 12 October 2026)
- web.dev: Core Web Vitals
- Google Business Profile Help: tips to improve your local ranking