Yoga Studio Website: What to Include and How to Build It
By MarketingToolsProHub Editorial Team | Last updated: | 6 min read
What should a yoga studio website include?
A yoga studio website should show your class schedule with plain descriptions of each style and level, your prices and intro offer, and who teaches, then let people book on their phone without leaving your site. Add a first-class page, workshop and teacher training pages, and real photos of your space.
- Schedule first, with every style explained for beginners: pace, level, heat and length.
- Prices and the intro offer on a web page, not a PDF or only inside the booking app.
- Teacher bios with accurate credential wording: Yoga Alliance asks members not to imply it certifies or endorses them.
- Booking from your studio software, for example Mindbody from $79 a month per location in the US (Starter).
- Workshops, retreats and teacher trainings each get their own page with dates and an enquiry or booking form.
What pages does a yoga studio website need?
| Page | What it answers | How to check it |
|---|---|---|
| Schedule | What's on today and this week | Live from your booking software, filterable by style and level |
| Styles and levels | Which class to choose as a beginner | Each style explained in two or three plain sentences |
| Pricing | Intro offer, drop-in, class packs, memberships | All on one page, with the intro offer first |
| Teachers | Who teaches, their training and their classes | A real photo and a link to their classes on the schedule |
| Your first class | What to bring, when to arrive, heat and mats | Linked from the booking confirmation |
| Workshops and trainings | Dates, prices and how to apply | One page each, with a form |
| Studio and contact | Where you are, parking, changing rooms | Map link, tap-to-call or WhatsApp |
Our gym website checklist covers how a live timetable should work. For studio websites we design, see our gym and studio website design page.
How should a yoga studio describe its classes?
For someone who has never been to your studio. Names like "Vinyasa 2" or "Yin" mean little to beginners, and the class description is usually what decides whether they book.
- Pace and effort: slow and restorative, steady, or strong and sweaty.
- Level: who it suits, and which class to take first.
- Heat: whether the room is heated, and what to drink and wear if it is.
- Length and props: how long it runs and whether mats and props are provided.
Use the same labels in your booking software, so the filters on the schedule match the descriptions. A "New to yoga? Start here" link on the schedule page helps beginners pick.
How should yoga teachers present their credentials?
Accurately, and in the words the credentialing body asks for. A short bio with the teacher's training, what they teach and a real photo builds trust; a list of acronyms alone doesn't.
If your teachers are registered with Yoga Alliance, its 2025 Member Brand Guide asks members to share their registry profile link or a brief description in their bio, to avoid phrasing that implies they are endorsed or certified by Yoga Alliance, and says the Yoga Alliance lotus logo is not for member use without explicit permission. Credential marks such as RYT are for teachers who hold that designation. Other bodies have their own rules, so check with each one.
Link each bio to that teacher's classes on the schedule, so a visitor who likes a teacher can book straight away.
Which booking software suits a yoga studio?
One that embeds its schedule, intro offer and sign-up cleanly on your site. Most yoga studio software does; compare how it looks on a phone and what it costs.
| Software | Published starting price | Website notes |
|---|---|---|
| Mindbody | $79 a month per location in the US (Starter) | Includes a website with a booking widget |
| Arketa | Listed as $49 a month billed annually (Individual, one team member), currency not stated by the vendor; studio plans priced on request | Embeddable booking widgets; on-demand video library |
| Momence | No published price; quoted after a call | Ask how its schedule embeds on your site |
Test the schedule page with the widget in place: Google's guidance is for the main content to appear within 2.5 seconds. Our guide to connecting Mindbody to your website explains widgets versus the API.
How should workshops and teacher trainings appear on the site?
As their own pages, because people search for them and they're often your highest-value sales. A single "Events" list with a date and a "Book" button rarely answers enough.
- Workshops and retreats: the date, length, who it suits, the teacher, the price and what's included, with booking through your software.
- Teacher trainings: the schedule across weeks or months, the curriculum, the lead trainers, the total price and payment options, and an application or enquiry form.
- After the event: leave a short summary and photos, and point to the next date.
What are common yoga studio website mistakes?
- The schedule is a PDF or an image, so it's out of date and invisible to Google.
- Beautiful stock photos of beaches instead of your room and teachers.
- Prices only inside the booking app.
- No "new to yoga" path, so beginners guess and book the wrong class.
- A Google Business Profile with different hours from the website. Google bases local results mainly on relevance, distance and popularity, so keep both complete and matching.
What does a yoga studio website cost?
Your booking software is a monthly cost; the website may come with it, from a website builder, or be built for you. Our guide to gym and studio website costs compares the options, and our guide to builders vs software websites vs custom sites helps you choose.
With us, a custom yoga studio website with your booking software's widgets embedded is our Custom Business Website, from $5,000; with a booking flow built into the site, it's our Website + Booking System, from $7,500. You get a fixed written quote after a free discovery call, and a build typically takes around 2 months.
These are approximate figures based on published pricing and industry reports at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
See it in action. Our demo Forge Athletics gym website includes a mobility and yoga class in its timetable, coach profiles and a free first-session form. It's a demo we built, not a client project. Check your current site with our free gym website grader.
Frequently asked questions
Summary
A yoga studio website should explain every class for a beginner, show prices and the intro offer on a web page, present teachers accurately (Yoga Alliance asks members not to imply certification or endorsement), and let people book from a phone without leaving your site. Give workshops and teacher trainings their own pages, and use real photos.
Check your current site with our free gym website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them. This article is general information, not legal or tax advice.
- Mindbody: new Mindbody pricing in the US (checked 12 October 2026)
- Arketa: pricing (checked 12 October 2026)
- Momence: pricing (no published prices; checked 12 October 2026)
- Yoga Alliance: Member Brand Guide, 2025 edition (PDF, checked 12 October 2026)
- web.dev: Core Web Vitals
- Google Business Profile Help: tips to improve your local ranking