Pizza Restaurant Website: Online Ordering Guide
By MarketingToolsProHub Editorial Team | Last updated: | 4 min read
What does a pizza restaurant website need?
A pizza restaurant website needs fast online ordering above everything else: a menu that handles sizes, toppings and half-and-half, clear deals, delivery zones with minimums, and pickup times. Add your hours, address and phone. Ordering on your own site replaces delivery app commission with card processing and a software fee.
- Ordering first: an "Order now" button on every page, working smoothly on a phone.
- A pizza builder: sizes, crusts, toppings, half-and-half, and how each changes the price.
- Deals and combos shown clearly, with delivery zones, minimums and fees stated up front.
- Ordering tools range from GloriaFood's free core plan to all-in-one platforms from $249 a month.
- Delivery apps charge commission per order (DoorDash: 15% to 30%); your own ordering doesn't.
What should a pizza restaurant website include?
| Feature | Why it matters | How to check it |
|---|---|---|
| "Order now" on every page | Most visitors are ready to order | Visible without scrolling on a phone |
| Pizza builder | Sizes, crusts, toppings and half-and-half are how people order pizza | Build a half-and-half pizza in under a minute |
| Deals and combos | Often the reason people order | Can a customer add a deal without calling? |
| Delivery zones and minimums | Avoids failed orders and angry calls | Enter an address outside your zone: is the message clear? |
| Pickup and delivery times | Sets expectations on busy nights | Can customers schedule an order for later? |
| Allergens and dietary options | Gluten-free bases, vegan cheese, allergy questions | Shown before checkout |
| Hours, address, phone | Matches Google, avoids wasted trips | Same details as your Google Business Profile |
For sites built around ordering, see our restaurant website design page, and our restaurant website checklist for the rest of the site.
How should online ordering work for pizza?
- Start with the size, then crust, then toppings, with the price updating as they go.
- Allow half-and-half and extra or removed toppings, priced the way you price them in store.
- Offer deals at the start ("2 large pizzas + sides"), not hidden in a separate page.
- Ask for the address early and check it against your delivery zones and minimum order.
- Keep checkout short: guest checkout, saved details for regulars, and Apple Pay or Google Pay where your provider supports them.
- Confirm with a time: estimated pickup or delivery, and a text or email when it's ready.
Which online ordering tools suit a pizzeria?
| Tool | Published price | Notes |
|---|---|---|
| GloriaFood | $0 for the core plan | Ordering button for your website, scheduled orders, no commission per order |
| Square Online Free / Plus | $0 / $49 a month per location | Online card payments 3.3% + 30¢ / 2.9% + 30¢ |
| Owner.com | $249 a month + 5% per order, or $499 a month | Website, ordering, app, loyalty and marketing in one |
| Custom website + ordering | One-off build | A pizza builder and deals designed around your menu |
Check each tool handles half-and-half and your deals exactly before you commit; that's where generic ordering tools often struggle.
What does one delivery order cost on an app vs your own site?
| $30 order | Fee | Restaurant keeps |
|---|---|---|
| DoorDash Premier (30%) | $9.00 | $21.00 |
| DoorDash Basic (15%) | $4.50 | $25.50 |
| Your own site, card processing (2.9% + 30¢) | $1.17 | $28.83 |
Commission rates are approximate, based on published pricing at the time of writing. Your actual rates depend on your contract with each app.
Your own site still needs drivers, or a delivery service: Uber Direct starts from US$7.99 per delivery with no commission. Our guide to DoorDash, Uber Eats and Grubhub commission has the full rate cards.
How do you get pizza customers to order direct?
- Put your ordering link on your Google Business Profile, receipts and every pizza box.
- Give a reason to order direct, such as a deal or loyalty points that only work on your site.
- Make reordering easy for regulars with saved favourites.
- Keep the apps for new customers, and win back the repeat orders.
Our guide to reducing delivery app commissions covers each step in more detail.
What does a pizza restaurant website cost?
With us, a custom pizza restaurant website with ordering connected starts at $5,000 (Custom Business Website), or $7,500 with a booking or ordering system built in, with a fixed written quote after a free discovery call. You own the website and domain once paid.
These are approximate figures based on published pricing and industry reports at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
Our guide to what a restaurant website costs compares builders, restaurant platforms and custom builds over three years. See it in action: our demo restaurant website (a demo, not a client project) shows a menu as a real web page on a phone. Check your current site with our free restaurant website grader.
Frequently asked questions
Summary
A pizza restaurant website should be built around ordering: a pizza builder with half-and-half, clear deals, delivery zones and minimums, and a short checkout. Tools range from free to all-in-one platforms, and ordering on your own site replaces app commission with card processing.
Check your current site with our free restaurant website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them. This article is general information, not legal or tax advice.