What Should a Coffee Shop Website Include?
By MarketingToolsProHub Editorial Team | Last updated: | 4 min read
What should a coffee shop website include?
A coffee shop website should show your opening hours, location and menu with prices on the first screen of a phone, plus a way to order ahead if you offer it. Add photos of the space, events or workshops, gift cards and wholesale beans if you sell them. Keep it fast and easy to update.
- First screen on a phone: hours today, address with a map link, and the menu.
- Order-ahead and pickup if you offer it, linked from your Google Business Profile.
- Photos of the space for people deciding where to work or meet.
- Optional: events, gift cards, loyalty, beans and merchandise, wholesale.
- Order-ahead can start with no monthly fee, for example Square Online Free or GloriaFood.
What should be on a coffee shop website?
| Item | Why it matters | How to check it |
|---|---|---|
| Hours, including today | The most common question; cafés often open early and close early | Visible without scrolling, matching Google |
| Address and map link | People walking or driving over | One tap opens directions |
| Menu with prices | Drinks, food, milk options and dietary choices | A web page, not a photo of the board |
| Order ahead | Commuters skip the queue | An "Order ahead" button on the first screen, if you offer it |
| Photos of the space | Seating, Wi-Fi and plugs matter to remote workers and meetings | Real photos, not stock |
| Events and workshops | Tastings, music, classes | Dated, with a way to book or enquire |
| Gift cards and beans | Extra sales beyond the counter | Can be bought on the site, if you sell them |
| Wholesale | Offices and restaurants buying your coffee | A short page and contact form |
Our restaurant website checklist covers menus, photos and booking in more depth. For café sites we build, see our café and restaurant website design page.
What should a café website show on the first screen?
Most café visitors are on a phone, nearby, deciding now. The first screen should answer three questions without scrolling: are you open, where are you, and what do you serve. A large photo with your logo looks good but answers none of them.
Keep it fast too: Google's guidance is for the main content to appear within 2.5 seconds. Large, uncompressed photos are the usual reason café sites load slowly.
Should a coffee shop take orders online?
If you have a morning rush, yes: order-ahead moves customers out of the queue. You can start without a monthly fee.
| Tool | Monthly fee | Notes |
|---|---|---|
| Square Online Free | $0 | Online card payments 3.3% + 30¢; pickup and local delivery |
| Square Plus | $49 per location | Online card payments 2.9% + 30¢; QR code ordering |
| GloriaFood | $0 for the core plan | Ordering button for your site, scheduled orders, no commission per order |
Then add the ordering link to your Google Business Profile: Google can show a food ordering option on your profile through supported providers.
How do coffee shops show up in "coffee near me" searches?
Google says local results are based mainly on relevance, distance and popularity. You can't move closer to the searcher, but you can make your profile complete and accurate: the right primary category, hours, photos, menu, attributes such as outdoor seating or Wi-Fi, and steady reviews. Your website should match the profile exactly.
Our restaurant local SEO guide covers the steps, including ranking for "near me" searches.
What are common coffee shop website mistakes?
- The menu is a photo of the chalkboard, unreadable on a phone and invisible to Google.
- Holiday hours are on Instagram but not on the website or Google.
- No prices, so people can't compare or decide.
- An online shop for beans that hasn't been updated in months.
- No way to contact you about events or wholesale except a generic email.
What does a coffee shop website cost?
A builder suits a single café starting out: Wix's US plans start at $17 a month billed annually, and you do the setup. A custom site makes sense with several locations, wholesale, or an online shop that has to work well.
With us, a custom café website starts at $5,000 (Custom Business Website), with a fixed written quote after a free discovery call.
These are approximate figures based on published pricing and industry reports at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
Our guide to what a restaurant website costs compares the options over three years. See it in action: our demo restaurant website (a demo, not a client project) shows a menu as a real web page on a phone. Check your current site with our free restaurant website grader.
Frequently asked questions
Summary
A coffee shop website should put hours, location and the menu with prices on the first screen of a phone, add order-ahead if you have a rush, and show the space with real photos. Match your Google profile exactly, keep the site fast, and start ordering with a no-monthly-fee tool before paying for more.
Check your current site with our free restaurant website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them. This article is general information, not legal or tax advice.
- Square: online store plans and processing fees (US)
- GloriaFood: pricing
- Google Business Profile Help: manage bookings and orders on your Business Profile
- Google Business Profile Help: tips to improve your local ranking
- web.dev: Core Web Vitals
- Website Builder Expert: Wix pricing (US, updated 15 September 2026)