Resort & Spa Website Design: Pages, Packages and Booking
By MarketingToolsProHub Editorial Team | Last updated: | 6 min read
What makes good resort website design?
Good resort website design leads with one clear reason to stay, then makes everything bookable: rooms and villas, packages, spa treatments, dining and activities. It shows the total price including any resort fee, works quickly on phones despite rich photos and video, and connects the booking engine and spa software so guests book in one visit.
- Lead with one hook (the beach, the spa, the view) rather than every amenity at once.
- Give rooms, dining, spa, activities, weddings and offers their own pages, each with a booking button.
- Sell packages and add-ons in the booking path, not only on an "Offers" page.
- Spa booking tools publish their prices: for example Mangomint at $120 a month per location plus $10 per user.
- In the US, a mandatory resort fee must be included in the total price; the UK and Australia have similar rules.
What pages does a resort and spa website need?
| Page | What it should show | Main button goes to |
|---|---|---|
| Home | One clear hook, the location, and dates to search | Booking engine |
| Rooms, suites and villas | Photos, floor plans, views, sleeping arrangements, what's included | That room type in the booking engine |
| Offers and packages | Packages with dates, inclusions and the total price | The package rate in the booking engine |
| Spa | Treatment menu with durations and prices, facilities, opening hours, day guest rules | Spa booking software |
| Dining | Each restaurant and bar, menus, hours, dress code | Table reservations |
| Activities | What's included, what costs extra, seasons | Activity booking or enquiry |
| Weddings and events | Spaces, capacities, photos, sample packages | Enquiry form |
| Getting here and fees | Transfers, parking, resort fee and what it covers | Contact or booking |
See our hotel website design page for booking-ready sites that bring these tools together, and our hotel website checklist for the essentials every hotel site needs.
How should a resort home page lead?
- One hook first. Resorts have many things to sell; pick the one guests travel for and lead with it. The rest follows further down the page.
- A booking bar that stays visible, with dates and guests, so the reason to book is never more than a tap away.
- Video with care. A short, muted hero video with a still image fallback can work; a heavy video that delays the page on phones costs bookings.
- Location early. Where you are, how to get there, and what's nearby should be clear from the first screen.
- Proof close to the decision. Short reviews and awards next to rooms and packages, not only on a separate page.
How do you sell packages and add-ons online?
- Set packages up as rates in your booking engine (room plus breakfast, spa or dinner), so guests can book them, not just read about them.
- Offer add-ons during booking: airport transfers, late check-out, celebration extras. Booking engines such as Sirvoy let you sell extras like breakfast, late checkout and parking alongside the room.
- Show what's included in plain words on the package page and again at checkout.
- Follow up before arrival with a pre-stay email offering spa times and dining reservations.
Our comparison of booking engines for small hotels covers the main options; ask any vendor how it handles packages and extras.
How should spa booking work on a resort website?
Publish the treatment menu as a web page with durations and prices, then let guests book a time online. Resort guests and day guests often need different rules, so state who can book, how far ahead, and the cancellation terms.
| Tool | Published price | Notes |
|---|---|---|
| Mangomint | $120 a month per location + $10 per user | Optional add-ons, such as a phone line at $70 a month |
| Boulevard Essentials | $143 a month for 1 location | Up to 5 providers (bookable calendars) |
| Boulevard Premier | $293 a month per location (shown at $234 as an offer when checked) | Unlimited professionals |
| Spa module of your hotel PMS | Ask your PMS vendor | Can make charging treatments to the room easier |
Before you choose, ask each vendor whether treatments can be charged to the guest's room, and whether the spa calendar can be shown inside your website rather than on a separate site.
How should a resort show resort fees and total prices?
- United States: the FTC's Rule on Unfair or Deceptive Fees, effective May 12, 2025, uses a resort fee as its example: a mandatory resort fee must be included in the total price. Taxes can be shown later, but before payment.
- United Kingdom: the CMA's price transparency guidance lists local taxes and resort fees payable at hotels as mandatory charges for the headline price.
- Australia: the ACCC requires a single total price including taxes and unavoidable fees.
On the website, show the total from the first price a guest sees, and explain what the resort fee covers on its own page. This is general information, not legal advice; check the rules where you operate.
How do resorts get more direct bookings?
- Google: free booking links show your booking site on Google at no cost, next to the OTAs.
- Direct-only value: spa credit, a dinner or a room upgrade rather than a lower nightly price; check your OTA contracts first. Our rate parity guide explains the rules.
- Packages OTAs can't sell, built around your spa, dining and activities.
- Returning guests: a simple email after the stay, where guests have agreed to hear from you.
Our guide to OTA commission rates shows what each direct booking saves.
What mistakes do resort websites often make?
- A slow home page weighed down by video and full-size photos.
- Packages described on an offers page that can't be booked online.
- A spa menu as a PDF, with no way to book a time.
- Resort fees revealed only at the last step.
- Separate booking sites for rooms, spa and dining that look and feel different.
- Weddings and events pages with no capacities or sample packages.
What does a resort website cost?
With us, a resort website connected to your existing booking engine and spa software starts at $5,000 (Custom Business Website); with a booking system built in, it's our Website + Booking System, from $7,500. Resorts that need several systems working together (rooms, spa, dining and events) usually fit our Custom Digital System, from $10,000+. You get a fixed written quote after a free discovery call, it typically takes around 2 months, and you own the site and domain once paid.
These are approximate figures based on published pricing and industry reports at the time of writing. Your actual cost depends on your scope and will be confirmed after a free discovery call with us.
Our guide to hotel website costs compares builders, booking engines and custom builds over three years.
See it in action. Our demo hotel website shows suites, breakfast, bookable experiences and an availability request on a phone. It's a demo we built, not a client project. Check your current site with our free hotel website grader.
Frequently asked questions
Summary
A resort and spa website should lead with one clear hook, give rooms, packages, spa, dining and events their own bookable pages, and connect the booking engine and spa software into one experience. Show the total price including any resort fee, as the FTC, the CMA and the ACCC expect, and compare spa tools such as Boulevard on their published prices.
See how your current site performs with our free hotel website grader.
Sources checked
Information checked on . Prices, fees and policies change, so confirm details with the source before relying on them. This article is general information, not legal or tax advice.
- Sirvoy: pricing and features (checked 12 October 2026)
- Mangomint: pricing, USD (checked 12 October 2026)
- Boulevard: pricing, USD (checked 12 October 2026)
- Google Hotel Center Help: about hotel free booking links
- FTC: Rule on Unfair or Deceptive Fees, frequently asked questions
- CMA: Unfair commercial practices: price transparency (CMA209, 18 November 2025)
- ACCC: price displays