WEBSITE DESIGN BRIEF TEMPLATE
From MarketingToolsProHub: https://marketingtoolsprohub.com/blogs/website-development/website-design-brief-template.html
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Fill in what you can. Leave a section blank if you are not sure: a good designer will ask.

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1. YOUR BUSINESS
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Business name:
What you do, in one sentence:
Where you work (address, or the towns and areas you cover):
Who your customers are:
What makes you different from the business down the road:

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2. WHAT THE WEBSITE MUST DO
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The ONE main action you want visitors to take
(call / request a quote / book / order / buy / visit):
Other actions (e.g. join a mailing list, send a photo, WhatsApp you):
How you will measure success (e.g. quote requests per month):

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3. YOUR CURRENT WEBSITE (if you have one)
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Address (URL):
What works well:
What does not work:
Pages that bring in work (keep these, or redirect them):
Free check: score it at https://marketingtoolsprohub.com/website-grader.html
Your score out of 100:

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4. PAGES
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List the pages you need (e.g. Home, Services, one page per service, Prices,
About, Reviews, Contact, FAQ):

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5. FEATURES FOR YOUR TYPE OF BUSINESS (fill in the one that fits)
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RESTAURANT
  Menu (how often it changes, who updates it):
  Reservations (platform you use, or none yet):
  Online ordering (delivery apps, your own ordering, or none):
  Private dining / events:
  Number of locations:

HOTEL OR B&B
  Number of rooms and room types:
  Booking engine and channel manager (names):
  Languages needed:
  Direct-booking offer (what direct guests get):

GYM OR STUDIO
  Gym software (name):
  Class timetable (live from the software, or typed in):
  How people start (free trial / intro offer / consultation):
  Membership prices shown? (yes / starting price / no):

LOCAL OR SERVICE BUSINESS
  Services (one line each):
  Areas covered:
  Prices or price ranges you can show:
  How customers contact you (quote form, call, WhatsApp, photo upload):

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6. CONTENT
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Who writes the words (you / the designer / a copywriter):
Photos (your own / need a photographer / stock):
Logo and brand colours (attach if you have them):
Reviews or testimonials you can use (real ones only):

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7. TOOLS THE WEBSITE MUST CONNECT TO
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Booking or reservation system:
Payments:
Email or CRM:
Analytics:
Anything else:

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8. BUDGET, TIMELINE AND TERMS
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Budget range:
Ideal launch date (and any hard deadline):
Who approves designs and content:
What you expect in the quote: fixed price for the agreed scope, timeline,
payment stages (deposit, then milestones), revisions included, support after
launch, and that you will own the website, code, domain and content once paid.

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9. ACCESS YOU OWN (list who holds each one today)
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Domain registrar:
Hosting:
Google Business Profile:
Analytics / Search Console:
Social media accounts:

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10. ANYTHING ELSE
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Websites you like, and why:
Websites you don't like, and why:
Questions for the designer: